Both Oars in the Water

SEO Search Engine Optimization

Seo and Content are the right and left oars of a solid internet marketing strategy.  Together, they will steer your “business boat” in the direction that you want it to go.  Used individually, all they will do is have you going in circles.  You must have both oars in the water.

What is SEO?

Search Engine Optimization is the task of organizing your website so that search engines can read it.  Google and other search engines send electronic “spider bots” to crawl your site and index its’ contents.  Bots organize your site according to the keywords, meta-tags, anchor text, url’s, alt text, and other clues that you provide.

Why is Search Engine Optimization important?

When a potential customer searches Google for a product or service, Google will search its’ file index for sites that will provide the information sought.  If you haven’t provided enough clues to allow Google to match your site to the consumer’s request, your site will not be prominently displayed in the search results, and may be overlooked altogether.

How do I get my website to the top of Search Results?

You can do so with a combined SEO and Content strategy.  You see, it’s not enough to just have an optimized website.  You must also have quality content that will keep your readers on the page and convince them to respond to your offer.

Writer Online Internet Marketing and Copywriting understands the relationship between good SEO and good Content.  We can optimize your site for the search bots, provide content that will keep your reader on the page and convince them to buy.  We will also provide the videos, podcasts, and copywriting that you need to build backlinks, credibility, and authority for your site.

Free SEO analysis of your website

Send me an email if you’re interested in having me do a free SEO analysis of your website.  You’ll be glad you did.