Turn Your e-Commerce Site Into a Sales Powerhouse

The word is out: Google penalizes duplicate content. If your e-commerce site is using product descriptions provided by the product manufacturer, then you’re using duplicate content.

Want to move onto the first page of Google search results for your products? Juice up your product descriptions. Use original content that Google will notice. Take the first page while your competitors aren’t looking.

Let’s face it: writing original content product descriptions for thousands of products is hard work. It’s time consuming. If you have a site with 1,000 products it could take you months to write original descriptions. That’s why your competitors aren’t likely to do it.

Writer Online Creates Product Descriptions That Sizzle

Successful online merchants will tell you that product descriptions are not about “show and tell”; they are about “show and sell”. A good description provides the shopper with item details plus the motivation to buy the item; it will engage and inform, and give the shopper a reason to click the “buy now” button.

In the online world a competitor is always just a click away. It’s hard enough for a merchant to develop site traffic; if one is lucky enough (or smart enough) to have site traffic, then give visitors a reason to buy while they’re there. Give them more than just a photo and product dimensions; engage them and sell them.

Good product descriptions must satisfy two masters: the Google algorithm and the customer. Ultimately, it is the customer that must be satisfied, but unless an online merchant gives Google what they are looking for, no customers will arrive to shop. We’ve written thousands and thousands of product descriptions…shoppers continue to buy, so our clients keep coming back.

Bulk Descriptions A Specialty

Anyone can write a few descriptions. But after the first dozen or two most writers collapse into using the same tired words and phrases repeatedly. The writing quickly gets stale and loses it’s “sizzle”. Writer Online knows how to keep your descriptions fresh and keep your shoppers engaged.

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We’ll be delighted to bid on your job. Just contact us with your requirements. You’ll be glad you did.