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Mobile Marketing

 

Mobile Marketing

By 2013, the first device that consumers will use to access the internet will be their mobile phone.  Think about it: when you leave your house, what three items do you always take with you?  They are:

  1. Your keys
  2. Your wallet
  3. Your phone (mobile device)

You don’t take your desktop computer with you when you leave the house; if you take your laptop, you certainly don’t unpack it and set it up for a quick lookup.  You use your mobile device.  And, that’s increasingly so with the rest of the world.

To stay ahead of the technology curve and keep your business competitive, ask yourself these questions about your company’s website:

  • Can it be viewed on all mobile devices?  Not all websites are configured to display on all mobile devices.
  • Do you have a clone of your site set up with a “dot-mobi” URL?
  • What’s your “open rate” for your e-mail marketing messages?

Reasons to pursue mobile marketing

  • Technological shift: over 5 billion consumers use mobile phones, and the number is steadily growing.
  • Targeted promotions: messages can be sent directly to a targeted group.  Plus, on average the messages have a 97% open rate.
  • Easy entry: Currently, the entry barriers to mobile marketing are low.  Dot-mobi URL are still available for most business categories
  • Affordable: Sending SMS text messages is as cheap as sending email.
  • Easy to track results: Best of all, you are able to measure the performance of your mobile marketing campaign.

Call us today and find out how easily and inexpensively we can get you set up for mobile marketing.

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